We use Google Ads to measure successful safari quote enquiries and optimise our advertising. Where permitted, Google receives cookies, advertising click identifiers, page information and an enquiry-completion event. We do not send your name, email address, phone number or trip message to Google for customer matching. An enquiry is not recorded as a booking or purchase, and no monetary value is assigned.
Advertising measurement is blocked until you accept in the EEA, United Kingdom, Switzerland and Canada, or when your location cannot be determined. Our location check identifies countries, not Canadian provinces, so we apply this safeguard throughout Canada. Elsewhere measurement may operate without a banner, but we honour rejection, Global Privacy Control and Do Not Track. Rejected events are not replayed if you accept later.
Use Advertising privacy settings at the bottom of any public page to accept, reject or withdraw permission. Your choice takes effect immediately and across open tabs. We retain a dated, versioned choice record in your browser, including prior choices when you withdraw; the reference, region and current permission are attached to enquiries for consent evidence. The enquiry itself is saved even when advertising measurement is declined.
Google explains its data use at https://business.safety.google/privacy/. Our notice version is 2026-10-23; your advertising choices are separate from any analytics choices.